Every once in a while you come across something so perfect that you can’t even hate. You just have to tip your hat and acknowledge a job well done.
With this in mind I’d like to tip my hat to the advertising team for Evony.com. A nerdy Lord of the Rings-esque online role playing game that I would have never known about if not for their brilliant ads. Haven’t seen them yet? Here is a sample of the goods (and I do mean “the goods”);
This might well be the best ad I’ve ever seen. It’s impossible not to look at it. Go ahead and try. In fact, are you even still reading this? HEY! EYES OVER HERE! MY WORDS ARE DOWN HERE PEOPLE!!!
Not only is the picture hot, but then read the caption to go along with it
“Play now.” Well of course I want to play
with those that game now. Then she calls you “my lord.” Aww man. That is what I’m talkin’ about right there! Nothing sexier than a subservient woman with 34DDs.
“That’s right baby, who’s your lord? Yeah, I’m your lord!”
To cap the whole thing off, I love what the website says on the sign-up page:
Bored at Office/ClassRoom/Home?
Play Evony unnoticeably on your browser NOW!
So I can play with these mammoth jugs at work or at school? Unnoticeably even? Someone pinch me cause I must be dreaming.
There you have it folks. The world’s most perfect ad campaign.